Branding Exercise for Ipsum Capital Ltd

Full branding excercise for Ipsum Capital Ltd.  From an open brief, the cutomer was supplied with a selection of options for a new logo.  From these the customer selected one to develop/refine until the final version was agreed.  This logo was then integrated into new letterheads and business cards, plus variations developed for other companies within the group.  The design was supplied with a full brand document, and suite of file types.